The core proposition for consumers. For almost a century, Davidoff has epitomised true passion and style. Its instinct for quality and dramatic attention to detail pushes the brand to always be ahead of the curve. For those who accept nothing but the best, Davidoff is for the Hunters. In order to understand the Davidoff brand, it is important to know its founder- Zino Davidoff who has dedicated his life to learn about the art of tobacco. After taking over his parents shop, he was able to transform it from a modest business into a successful one since he ensured that he had the best tobacco quality products and also that his cigars and cigarettes where different than competition. The current Davidoff cigarettes are unique as the pack has an octagonal shape pack that comes from the octagonal shape of the humidor from Zino.